The SEO 80 / 20
Tuesday, June 12th, 2007When you start focusing your efforts on improving your sites search engine optimization it can really feel like a daunting task, there is so much information and where to start?
Well how about this…
These 3 factors make up 80% of google’s ranking criteria.
- Keyword Phrase in Title Tag
- Keyword Phrase in Inbound Link Text
- Optimized Page Rank Distribution
If you surf your site, you’ll see in the top left of your internet browser the page title. Make sure ‘title’ this is meaningful to the search’s your trying to attract. The next big factor if not the biggest is your incoming links, you can check your incoming links on google using ( links: www.yoursite.com ) the more you can build the better. Especially ones from ‘authority’ sites preferably with high page rank, when you are asking for links or you are including them in press releases etc you MUST make sure that they contain the key phrase that you are using in the Title tag, i.e
< a h r e f ="http://www.yoursite.com"> title=”My Title”>
This will ensure that all the links pointing to your site are mirroring your main keywords.
Page rank is determined by the quality of incoming links so an ongoing link building strategy would be beneficial. Link building should also include links that you create in things like online press releases and article submissions.
When you’ve got these three nailed down then you can move onto the next 100+ points, this is a good place to start >>
